What We Think About When We Try Not to Think About Global Warming

What We Think About When We Try Not to Think About Global Warming

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Today, about 98 percent of scientists affirm that climate change is human made, and about 2 percent still question it. Despite that overwhelming majority, though, about half the population of rich countries, like ours, choose to believe the 2 percent. And, paradoxically, this large camp of deniers grows even larger as more and more alarming proof of climate change has cropped up over the last decades. This disconnect has both climate scientists and activists scratching their heads, growing anxious, and responding, usually, by repeating more facts to 'win' the argument. With dozens of examples, Per Espen Stoknes shows how to retell the story of climate change and apply communication strategies more fit for the task.